In short:

For any new order Leica Q2 price is 4990 EUR with VAT instead of 4790 EUR. (without VAT for outside Europe customers or European companies with registered VAT number new price is 4159 EUR instead of 3992 EUR)

In long:

Leica Q2 official price increase will happen on the 1st of September 2019 but the purchase price increase for authorised resellers started on the 1st of August 2019.

How is it possible?

Here is the thing: The demand for Q2 from customers is much higher than Leica capacity of production. All retailers including us have big backorder and big waiting list of customers.

To put it simple. For example, we have 10 customers who already ordered Q2 and the last one from this list will receive his cam at best by the end of September.

As for new customers, even if you place your order today we will not be able to ship it to you before the first of September.

So official price increase by the 1st of September is in fact and official price increase starting from the 1st of August.